A large focus of the migration was on limiting any negative impact to the organic channel: reductions in organic traffic, organic revenue, total keyword presence in the Search Engine Results Pages or total pages indexed by the Search Engines. There was an understanding that removing a product category from the site would most likely lead to a decrease in all categories, but that through careful planning this decrease could be minimized.
Those first page term increases totaled a 77% lift in just the 1st month, and by the end of December, a 156% total keyword increase was achieved versus June.Not only did the ranking keywords increase, but the percentage of keywords at #1 and the percentage of keywords on the first page were doing well by December. Nearly 40% of all the keywords Urbannaturale ranked for were on the first page and over 7.5% of the total number of keywords Urbannaturale ranked for were in the #1 position.FREE SEO CONSULTATION
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